DELVE: PRODUCT NY

A 2.5 day Masterclass on Making Products People Love
06-08 October 2015
BRIC & IFP MADE IN NY CENTER, Brooklyn

Register here!

About DELVE: PRODUCT


DELVE: PRODUCT will feature leading product designers, managers and UX professionals all gathered to share the things they've seen work (or not) that would have value for an audience of senior level digital designers and product people.

The underlying theme of this masterclass will be focused on "you've launched, now what??" What are the decisions, challenges and compromises you've face after you've launched your MVP or v1.0? How do the best designers and teams find and keep momentum? How is the changing technology environment (resources, tools, methods, etc) making things easier/faster/better?

DELVE is a setting which values practicality over theory, small over big and lean over bloat. It an environment designed for the intermediate to advanced (vs. beginner) come to learn, come to share.

Instructors


When it comes to creating products people love we've assembled the best of breed to help you make that happen.

  • Richard Ting

    EVP, Global Chief Experience Officer, R/GA

    Randy Hunt

    VP Design, Etsy

    Christopher Fahey

    VP Product Design, Spring

  • Rachel Inman

    Lead Interaction Designer, Google

    Jay Levy

    Co-Founder & Partner, Zelkova Ventures

    Laura Cochran

    User Experience Lead, Conde Nast

  • Dom Goodrum

    Design Director, Percolate

    Tom Harding

    Design Director, Made by Many

    Adrian Franks

    IBM Interactive Experience, UX Design Director

  • Ethan Miller

    Product Designer, Flipboard

    Charlie O’Donnell

    Partner, Brooklyn Bridge Ventures

    Nick Chirls

    Partner, Notation Capital

  • Steve Portigal

    Author, Interviewing Users: How to Uncover Compelling Insights

    Gabriel Weinberg

    CEO, DuckDuckGo; Author, Traction How any Startup Can Achieve Explosive Customer Growth

    Matt Hartman

    Director, Seed Investments, Betaworks

  • Laurence Adrian

    Senior UX Design Director, Dom + Tom

Richard Ting
EVP, Global Chief Experience Officer, R/GA
As EVP, Global Chief Experience Officer, Richard guides and leads R/GA’s Global Experience Design (XD) team to help strengthen and bolster R/GA’s portfolio of capabilities (mobile, social, commerce, prototyping, experiential, data visualization, and Internet of Things). The XD team is responsible for the overall user experiences of all communications, products, and services that R/GA launches into the marketplace. In his more than 13 years with R/GA, Richard has worked on a wide range of clients which includes Nike, Samsung, Google, J&J, and MasterCard. Recently, Richard also spearheaded the R/GA work that won the Mobile Marketing Association’s 2013 Global Mobile Agency of the Year. Richard has received nearly every major industry award, including the Cannes Titanium Lion, the Grand Clio, the International ANDY Awards GRANDY, and the D&AD Black Pencil. Richard is a sought-after digital thought leader and has served on a number of award show juries such as The One Show, The International Clio Awards, The London International Awards, The Effies, and The Webby Awards. He has also spoken at numerous conferences including SXSWi, Advertising Week, The One Club, and the Mobile Marketing Forum. In the recent years, Richard has published articles in Harvard Business Review, The Atlantic, Advertising Age, AdWeek, and Digiday. As an avid follower of startups and emerging digital trends, Richard helps to drive R/GA’s FutureVision program and is a co-founder of the critically acclaimed R/GA Accelerator program, which works with start-ups in the Internet of Things space. Richard currently serves as co-Chair of the Mobile Marketing Association’s Internet of Things Incubation Council and is an executive member of the International Academy of Digital Arts and Sciences (IADAS). Richard has strong ties in the academic world and previously taught “Designing the Future of TV” at NYU’s Interactive Telecommunications Program and has been a guest lecturer at Brown University, Parsons School of Design, Miami Ad School, and Howard University. In recent years, Business Insider ranked Richard as #3 in their annual “Most Creative People in Mobile Advertising” survey and AdWeek rated Richard as a top 25 ad voice on Twitter. You can learn more about Richard and his sneaker collection by following him on Twitter, @flytip.
Randy Hunt
VP Design, Etsy

Randy manages the over-arching design experience of the Etsy brand, advise from the perspective of design on company vision and strategy, and act as a public voice for Etsy. I lead the team of designers building web products and creating off-line experience. Randy is also the author of 2013's Product Design for the Web.

Christopher Fahey
VP Product Design, Spring
As head of Product Design at Spring, Chris leads a diverse team of designers creating a new, fun, and elegant mobile-focused way of shopping. Previously, Chris headed the in-house consumer UX team at ZocDoc, revolutionizing access to health care. He also led the product & UX practice at Big Spaceship, and was co-founder and head of UX at Behavior Design, both of them pioneering interaction design consultancies. Chris's design journey has taken him from videogames to interactive fine art, from transactional websites to social media marketing, and from natural language chatbots to rich native applications... but deep down he is happiest with pencil and a pad of graphpaper, sketching flowcharts and interfaces.
Rachel Inman
Lead Interaction Designer, Google
Rachel Inman is a Brooklyn-based UX designer with a love for creating delightful digital experiences that enrich and improve people’s lives. With an academic background in industrial design, HCI and business, she looks at design problems holistically, keeping user needs at the center of everything. She’s worked on products with Nike, Samsung, L'OREAL, LG Electronics, and the Carnegie Museum of Art, to name a few. Formerly a Sr. Experience Designer at R/GA, Rachel is currently at Google designing business apps of the future, in addition to tools for Earth Engine and Google Earth & Ocean Outreach. She is also an Expert In Residence for General Assembly's New York City campus where she teaches Introduction to UX Design.
Jay Levy
Co-Founder & Partner, Zelkova Ventures
Jay launched his entrepreneurial career while in High School with his first web-services firm, providing web development services to early stage companies. After high school, Jay moved to New Jersey to attend Rutgers University, where he studied Finance & Political Science. While at Rutgers he helped to launch UConnections.com an internet portal for college students merging the office campus community with the dorm. While still in college Jay went to work for Morgan Stanley working on the development of their separately managing account business. After leaving Morgan Stanley, Jay helped to launch MPI Professionals a New York based financial service consultancy which was later acquired by a publicly traded multi-national. More recently Jay was a founding partner of Trueview Services, an online monitoring solution targeted to the small business and residential market. Jay has been a recipient of the Crain’s top 5 Entrepreneurs to Watch in New York received the 40 under 40 Award from Westchester County. Jay currently resides in Manhattan and in his free time enjoys playing golf, tennis and running.
Laura Cochran
User Experience Lead, Conde Nast
Laura Cochran has been leading user-experience projects and directing editorial teams for the past 7 years. She is a designer and journalist at heart. Most recently, she joined the platform team at Conde Nast where she works closely with editors at some of your favorite brands -- Vanity Fair, Vogue, Conde Nast Traveler, Epicurious -- to design tools that help them deliver best in class consumer applications. Although she is interested in all facets of user-experience, user research and usability testing are her passions. She is obsessed with solving the right problem.
Dom Goodrum
Design Director, Percolate
Dom is the Design Director at Percolate. Before this he led the creation of digital services and advertising in London and New York. In 2013 he was recognized by Business Insider as one of the top 75 Designers in Technology.
Tom Harding
Design Director, Made by Many
Tom is Design Director of international design firm, Made by Many. He is a versatile interaction designer fascinated by the creative process and loves developing services and watching them grow.

Beardy man. Comic fan. Tech whore. Lover of maps.

Tom is not a rockstar, or a guru.
Adrian Franks
IBM Interactive Experience, UX Design Director
Having an affinity for all things creative, Adrian’s background in big concept thinking has become a powerful asset for various creative endeavors. With over 14 years of experience in the field of design, advertising, and fine arts, he now focuses most of his creativity on the rapidly emerging, always evolving digital medium. As the Internet began to take off in the late 90’s, Adrian felt the need to move creatively beyond the realm of traditional media by working for a digital agency that mainly built B2B sites. Over the next 9 years he produced work that ranged from interactive DVD’s, portal sites, micro-sites, rich media banners, and blogs, to flash kiosks. His interactive design experience is vast and he has worked on such prestigious accounts as Toyota, Florida’s Natural, Marriott, Coca-Cola, GM, Macy’s, Buffalo Wild Wings, Walmart, United States Marine Corp,  U.S. Navy, U.S. Army, U.S. Air Force, 2010 U.S. Census, Bank of America, Citi Bank, OpCo, AT&T, Home Depot, Bermuda Department of Travel, and Publix Super Markets.
Ethan Miller
Product Designer, Flipboard
Ethan is a designer at Flipboard, where he focuses on creating beautiful, humane interfaces for reading. He spends a lot of time thinking about the translation of traditional layout principals to the screen. Outside of work, he can be found playing rock music in places with sticky floors.
Charlie O’Donnell
Partner, Brooklyn Bridge Ventures
Charlie O'Donnell has been an active member of the NYC startup community for nearly a decade in roles ranging from venture investor to founder. He has venture experience at two of the top firms in the country, Union Square Ventures and First Round Capital, and founded an innovative Big Data startup in the careers space called Path101. He sourced First Round's investments in GroupMe, which sold to Skype in 2011, and SinglePlatform, which sold to Constant Contact in 2012. Charlie is one of only a dozen individuals to be named to Business Insider's 100 Most Influential People in NY Tech five or more times. He served on the founding board of the New York Tech Meetup and is one of the group's first 100 members. His blog, This is Going to Be BIG!, is one of the ten most widely read VC blogs in the country. He has spoken at SXSW and Techcrunch Disrupt.
Nick Chirls
Partner, Notation Capital
He serves as a Founder at Notation Capital. Previously Nick served as the Chief Executive Officer at Alphaworks, Inc. He has worked on seed investments at Betaworks Studio, LLC, Investment Arm and served as an Executive Officer. Previously, Nick was employed at HappyFunCorp and briefly traded commercial jet engines at Lehman Brothers. He also worked at Barclays Capital, Research Division.  
Steve Portigal
Author, Interviewing Users: How to Uncover Compelling Insights

Steve Portigal is a consultant who helps companies to think and act strategically when innovating with user insights. Over the past 20 years, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, radiologists, home-automation enthusiasts, credit-default swap traders, and rock musicians. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and music accessories.

Steve is the author of Interviewing Users: How to Uncover Compelling Insights and the host of the Dollars to Donuts podcast. He’s at work on his second book about user research war stories. Steve is an in-demand presenter who gives talks and leads workshops regularly at corporate events and conferences such as Enterprise UX, Euro IA, Interaction, SXSW, UX Australia, UX Hong Kong, and UX Lisbon. His articles about culture, design, innovation, and interviewing users have been published in InteractionsCore77Ambidextrous, and Johnny Holland.  Steve grew up near Toronto and now lives and works along the foggy, relaxed coastline of the San Francisco Bay Area. He’s an enthusiastic traveler and an avid photographer with a Museum of Foreign Groceries in his home.
Gabriel Weinberg
CEO, DuckDuckGo; Author, Traction How any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg.
Matt Hartman
Director, Seed Investments, Betaworks
Matt is director of seed investments at betaworks. Prior to joining betaworks, he was co-founder of ReferBoost (real estate tech), and JustBecause (consumer tech). He started his career building the technology platform for Trammell Crow Company (acquired by CBRE) before joining Hot Potato (acquired by Facebook).  Matt is inventor of a patent 8189781, which helps obfuscate images, protecting them from illegal download.
Laurence Adrian
Senior UX Design Director, Dom + Tom
Laurence Adrian is a senior UX designer at Dom & Tom a full-service digital agency. He has 8 years agency experience with a focus on agile methodologies. In his free time, he likes to write and code.

Schedule


Two days of sharing, learning and strengthening your product design and strategy muscles. Covering everything from product team development to remaking UX the Google way. If making products that are not just useful but delightful is what you're up to, consider yourself covered.

October 06, 2015
8:30am - 9:30am
Breakfast/Check-in
DELVE Team
Venue: IFP Made In NY Media Center, 30 John Street
Check you in for the workshop would happen here as well as taking care of having you fed. NOTE: You will be able to check into the masterclass which occurs the next day (October 7th).
9:30am - 1:00pm
WORKSHOP: Designing for Unmet Needs
Steve Portigal - Prinicpal, Portigal Consulting
Venue: IFP Media Center, 30 John Street. Classroom 3
One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament “Well, we got this report and it just sat there. We didn’t know what to do with it.” But design research (or ethnography, or user research, or whatever the term du jour may be) has also become standard practice, as opposed to something exceptional or innovative. That means that designers are increasingly involved in using contextual research to inform their design work. Ongoing acceptance of design research has increased the ranks of designers and others who feel comfortable conducting user research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This workshop gives people the tools to take control over synthesis and ideation themselves by breaking it down into a manageable framework and process.
1:00pm - 2:00pm
Closing/Lunch
DELVE Team + You
Venue: IFP Media Center
A brief takeaway session where we'll cover what you've learned, address any additional questions and for those of you attending the masterclass the following day make sure you're ready! Oh and there will be lunch as well!
October 07, 2015
8:00am - 9:15am
Registration/Check-in
DELVE NY Team - BRIC Registration nook
Venue:
Where it all starts. We will do our best to make sure there is no pain involved here.
9:15am - 9:30am
Opening
Fritz Desir - MATE Experience Design Lead, Partner; DELVE Organizer
Venue: BRIC STUDIO
Brief overview of expectations for the day, details on structure and general housekeeping... Also a way to buffer time for all you stragglers (you know who you are).
9:45am - 10:45am
Designing Next Generation Digital Products for Brands & Startups
Richard Ting - EVP, Global Chief Experience Officer, R/GA
Venue: BRIC STUDIO
In this talk Richard will showcase and present learnings from select digital products that R/GA has designed and developed for large clients like Nike, Beats, Equinox, and also for early-stage startups that have graduated from the R/GA Accelerator. Find out what it takes to design digital products in the connected age and how agencies can slot into an organization's product innovation process.
11:00am - 11:45am
Does this button make you happy? — How I was Retaught UX design
Rachel Inman - Interaction Design Lead, Google
Venue: BRIC STUDIO
As UX designers, we can get mired in the details of interfaces we design—failing to step back and look at the whole system. Rather than relying on plug and play elements like buttons and carousels, can we design whole experiences, as our job title suggests? In this fun and thought provoking talk, one Google designer shares how creating experiences for an innovative tech company as well as a culmination of experiences from CMU and R/GA meant relearning UX design. What you’ll get out of this talk: A framework for thinking about about product experiences as ever-evolving entities which demand an underlying logical structure and consistent laws of believable “physics”.
12:00pm - 12:50pm
Prototyping w/ InVision + Sketch
Laurence Adrian - Senior UX Director, Dom + Tom
Venue: BRIC STUDIO
Learn iterative design, sketching, and prototyping with everyone's favorite tool InVision will be covered in this talk. Everything and anything you "practically" need to know and use will be covered. Come prepared to explore the possibilities.
1:00pm - 2:00pm
LUNCH
Venue: FORT GREENE, BKLYN
Neighborhood vouchers will be given for attendees to order lunch at local restaurants in the area (and they are plenty). VIPs your lunch will be served during this interval. Yum!
2:10pm - 3:10pm
Learning by Play - How we Built Hackaball
Tom Harding - Design Director, Made by Many
Venue: BRIC STUDIO
I’d like to explain how we approached our most ambitious self-initiated project to date, the Kickstarter-funded product named Hackaball — a responsive, interactive ball-game for children that encourages imagination, and most importantly, activity which more than doubled it's $100,000 goal on Kickstarter this year. Things from this talk that you will find interesting/valuable: • Learning about things you don’t already know by doing side projects and internships • Identifying market opportunities • The world of education technology • Knowing when to give up • Collaborating well & partnering with domain experts • Learning how to mentor • Time traveling designer - going back to the future • How we iterate in product development
3:20pm - 4:20pm
Product Development Beyond 1.0
Christopher Fahey - VP Design, Spring
Venue: BRIC STUDIO
This session will cover those details both big and small that can accelerate or cripple a product team charged with building a car (metaphorically) while simultaneously driving it. How to create a product, team and iterate on both at the speed of the next sprint?
4:30pm - 5:30pm
FROM UX DESIGNER ---> PRODUCT DESIGNER
Dom Goodrum - Design Director, Percolate
Venue: BRIC STUDIO
As user experience dominates the business world and is now synonymous with the success for any product or service, what about product? In this dual speaker talk, we will examine the skills needed, how to acquire them and what separates good from great work on product teams at the startup and (increasingly) at agency level.
5:40pm - 6:30pm
End of Day Group Q&A
The Day 01 Speakers
Venue: BRIC STUDIO
Have a burning question? Something you wanted to ask but didn't? A question that you came to you from another talk that you wanted to hear more on? This is where all that gets surfaced and handled. Pro Tip: Take notes throughout the day of what you want to know, as we will be fielding Tweeted submissions.
October 08, 2015
8:00am - 9:00am
Check-in
DELVE Team
Venue: BRIC Registration Nook
Check-in again, Baby! Hope you're rested!
9:15am - 10:15am
Product design for 30 million Product Owners
Randy Hunt - VP Design, Etsy
Venue: BRIC Ballroom
How Product design work at Etsy
10:40am - 11:40am
Your 1st Million Users; A Masterclass Q&A on Traction
Gabriel Weinberg - CEO, DuckDuckGo; Co-Author, Traction
Venue: BRIC BALLROOM
11:50am - 1:00pm
Design In a Leadership Role: Prototyping the Future
Ethan Miller - Product Designer, Flipboard
Venue: BRIC BALLROOM
Design is uniquely able to present a compelling vision of the future of a product. But how can we take big concepts and show what they mean at human-scale? In this talk I'll speak to how designers can shape the vision for the product and assume leadership through the combination of collaboration and prototyping.
1:00pm - 2:00pm
LUNCH
Seamless (recommended)
Venue: FORT GREENE, BKLYN
2:15pm - 3:15pm
Leveraging Creative Democracy
Adrian Franks - User Experience Design Director, IBM
Venue: BRIC BALLROOM
Ideas are like humans. Instead of making them, they have to be born. There's a old saying that it takes a village to raise a child. Well it takes a community to grow & develop an worthy idea. In todays world of social platforms , widely accessible tools, democratic channels of distribution, an idea is as powerful as the community its apart of.

Creative Democracy highlights how the process of ideation has become more democratic due to trends, technology, & limitless places to distribute those ideas.

3:30pm - 4:30pm
Designing a Product a VC Can Love
Charlie O'Donnell - Partner, Brooklyn Bridge Ventures / Nick Chirls - Partner, Notation Capital / Matt Hartman - Director, Seed Investments, Betaworks
Venue: BRIC BALLROOM
As designers, strategists and producers we all have a distinct vantage point on the question... "what does success look like for the product we're making?" and though answers from our own POV taking the commercial and financial perspectives into account can be crucial in creating a product or service that exists for the long term. In this panel/talk some of the sharpest minds in the space will take us through what they look for beyond the obvious (good idea, great team, etc.) in what they call a product setup for success vs. one that is on a trajectory going the other way. Hear what really matters (it's not what you may think) and come with questions which if you'll submit early (@delveseries) and have them answered. Not to be missed.
4:45pm - 6:00pm
Every Prototype Is A Question
Laura Cochran - User Experience Lead, Condé Nast
Venue: BRIC BALLROOM
You’ve done your research, you know your audience’s goals and motivations and you know what the future state looks like once you’ve made the desired impact. Now what? In this workshop, you’ll learn how prototypes can help you learn whether or not your idea will have the intended impact on your audience before you invest 100 percent of your time and resources towards that idea. You’ll also learn how a prototype can help you sell your idea to your team. For example, [x] is coming up. You have done [x] but you still have some lingering questions. Before you spend a bunch of resources creating [x], this workshop will show you how to answer those lingering questions. What is a prototype? A communication tool that helps convey the future state of the world to users, designers, developers and stakeholders. It is not a complete solution but rather a way to refine your thinking around new interactions, workflows or functionality. Create a prototyping kit: How to map the future state; Identifying key interactions or stories; Storyboarding stories; Defining what should be prototyped based; Prototyping tools; Creating a discussion guide & getting feedback; Create your first prototype; Sharing your idea and get feedback; And, most importantly, the top 5 do this, not that of prototyping.
6:05pm - 6:30pm
End of Day Group Q&A
Day 02 Speakers
Venue: BRIC BALLROOM
6:35pm
CLOSING
DELVE Team
Venue: BRIC Ballroom

Pricing: 10/06-08


Affordability... a design principle of DELVE means helping you access PRO tips without the bloat in cost. This means 2 days for the price a typical one day event. Choose one of the options below and know we can't wait to see you! NOTE: DISCOUNTS ARE AVAILABLE for IxDA, UxPA, AIGA, Freelance Union and PMA members. Look out for promo codes from your orgs or tweet to @delveseries for more info. Thanks!

    • $1095

    • PREMIUM

      • Pre-registration + Reserved seating
      • Free, delivered lunch (via Seamless)
      • Free T-shirt
      • Invite to After-party dinner
      • Free book
      • (Limited to 24 max)
    • REGISTER PREMIUM!
    • $695

    • Early Bird

      • Pre-registration (instant check-in)
      • Free breakfast
      • Lunch vouchers
      • Access to presentations
      • Free T-shirt!
      • (Available until 09/21)
    • ENDED (SORRY!)
    • $825

    • Standard

      • Free breakfast
      • Lunch vouchers
      • Discount on books
      • Access to presentations
      • Access to speaker videos
      • Warm hugs on demand
    • AVAILABLE 09/22
    • $249

    • Workshop

      • Free breakfast
      • Lunch vouchers
      • Interviewing Users book discount
      • Access to presentations
      • $149 w/ Masterclass pass
      • Maximum 20 seats
    • REGISTER HERE


Stay on top of schedule updates, speaker additions and other nifty surprises as we get closer to launch dates.

CONTACT US


Reach out and tell us what you want to see in the next DELVE. Here's everything you'd need. Looking forward to hearing from you!

Phone

347-994-0344

Email

ny (at) delveseries.com